Branding Identity:
Echoes of Earth Music Festival
01


Echoes of Earth is an eco-conscious music festival in India that blends environmental awareness, music, and art all together. The visual identity draws inspiration from cycles of life and mathematical diagrams, emphasizing sustainability and the interconnectedness of the natural world.




2024 TDC Award:Cheese Fontdue
02



'Cheese Fontdue', a delightful typeface design inspired by Swiss Cheese slices. It is completely edible, as it is crafted with real Swiss cheese. The Alphabets are made up of only squares and spheres with corners that are slightly rounded to give a soft and friendly impression. With a playful yet clean and modern look, this will bring a distinctive charm to any projects.




Packaging:Laundry Club Detergent
03


Laundry Club is a detergent brand that transforms laundry into a fun, family-friendly experience. It is designed to bring a sense of joy and ease to laundry routine, making it less of a chore and more of a shared moment. The spiral logo reflects the dynamic motion of washing, symbolizing energy, freshness, and togetherness.




Branding Identity:Kebaboss
04


The branding Identity is to combine the rich tradition of kebab with a confident, modern edge. The name, a fusion of "Kebab" and "Boss," reflects its mastery of the craft. The visual takes inspiration from the layered, overlapping slices of kebab meat, creating a dynamic and flavorful visual.



Branding IdentityGrand Canyon Airline
05


Grand Canyon Airlines offer breathtaking aerial tours over one of the world’s most iconic landscapes. The branding takes inspiration from the canyon’s rockiness, the way it shift sizes and shapes. It’s bold and organic to bring a sense of adventure and movement — just like the landscape it’s inspired by.




Motion Design:PSA Love Yourself
06


Public Service Announcement for body types. Please love and respect your body and embrace its strength and changes. Health isn’t about size, shape, or height. It’s about self-care and confidence. You’re enough, just the way you are.






@Copyright Sohyeong Kim 2025